Thumb

+ basic brand identity

+ website

+ uniform

Tom Back designs and crafts high quality bespoke furniture from his South London studio workshop.

For his rebrand, Tom was keen to retain the essence of his original thumb logo but with a bold, contemporary update, making it easily scalable.

After several iterations, we settled on a deceptively simple monogram which alludes to a dovetail wood joint and can grow to form a thumb print.

For the website, we kept it clean and let the products do the talking, using professional images and plenty of space.